A large part of my role is understanding the user’s needs and preferences through various research methods such as AB testing, and data analysis via Content Square and Google Analytics. Along with customer analysis, I predominantly create wireframes, customer flows, and visual designs that solve problems that I pitch to key business stakeholders.
UX Design
Oliver Bonas
Product Letter Selection
The design for products which have multiple letters or colours on mobile was causing high click frustration on the Add to bag CTA and a high exit rate (31% on Twisted Necklace, +68.5% compared to desktop).
PROBLEM
Previously the users were getting an error message to select a colour when selecting a letter causing friction. By removing the thumbnails and creating a letter tray this has simplified the design and displayed the different configs in a clear layout.
SOLUTION
Search re-design
first click
Oliver Bonas
PRODUCT DESIGN
Search is one of the main drivers of revenue for the website, I wanted to make the initial step of the journey more beneficial by adding four categories to show up when you first click into the search field. These links on average monthly have a conversion rate of 6% on mobile and 10% on desktop.
Oliver Bonas
Blog landing page design
Out-of-stock
basket removal
Oliver Bonas
PROBLEM
Users were being redirected from Checkout to Basket because they have out of stock items in basket.
The solution implimented was including in the basket a ‘remove all out of stock” button which displayed at the top of the basket. Also made the CTA inactive until users remove the out of stock products.
SOLUTION
Oliver Bonas
Swatches journey - prototype
I created a simple journey that enables the customer to add up to 8 samples and customise their selection. This was designed to optimise the swatch buying experience. This is part of wider project to improve furniture purchases in an omi-channel approach starting with swatches online then pushing the user to visit instore.